Events · Sport · Spa-Francorchamps
8 Hours Cycling
Delivered in 24 hours two reels published right after the race.
Covering an endurance race on the Spa-Francorchamps circuit and turning it into two short formats, delivered fast to be on social media at the right moment.
A legendary circuit, an endurance race and one simple constraint: produce fast and hit hard. As with the BBFL, the point wasn't to film everything, but to capture what makes it thrilling — the effort, the speed, the unique setting of Spa-Francorchamps — then deliver straight away to post while the event is still on people's minds.
Two short formats, built for social media. It paid off: both videos got very strong view counts, carried by a community of enthusiasts who recognised themselves in them.
The short formats
Two reels, one circuit.
Vertical, punchy, made to be watched to the end.
